The consumer health company behind brands like Buscopan, Allevia and Dulcolax won its first-ever Cannes Lion last year. For The Drum’s Health and Pharma Focus, we look at the seven-point plan that brought creativity into the organization.
Health marketing isn’t exactly known for its creativity; it’s not the cool sector everyone is desperate to make ads for. But Alberto Hernandez, chief growth officer at Sanofi Consumer Healthcare, wanted to challenge that notion and make health advertising a bit sexier.
“As a previously boring self-care company, we were not a destination for creatives who wanted to explore crazy ideas: they prefer to Read full story ›
Source: The Drum
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