By Tom Gillan

Amid all the talk of cookie deprecation, we can’t forget that many digital marketing strategies still rely on getting users to opt-in to data sharing, says Space & Time’s Tom Gillan. In healthcare, that’s not easy.

You can lead a horse to water, but you cannot make it accept cookies.

In healthcare professional (HCP) marketing, as elsewhere, achieving high cookie acceptance rates is a common goal. But it’s not easy, amid concerns over privacy, regulatory compliance, and limited time and attention spans.

• on medicine, marketing, and media at The Drum’s health and pharma focus

These challenges underscore the importance of navigating the delicate Read full story ›

Source: The Drum