In light of widespread signal loss and an uptick in data privacy regulations, ad targeting and measurement are becoming increasingly challenging feats.
At The Drum Live symposium in New York on Wednesday, adtech, media and publishing leaders opined on the future of ad targeting, addressability and campaign measurement amid widespread signal loss on the open web and the impending demise of third-party cookies.
While conversations spanned a wide gamut of topics, these are 8 of the top takeaways from the sessions spearheaded by adtech and media experts from Warner Bros. Discovery, Reddit, Lotame, Comcast, Kantar, Quantcast and Comscore.
1. The increasing Read full story ›
Source: The Drum
Industry News