By Gordon Young

In the lead-up to high-stakes election seasons across the globe, political advertising is getting heated.

In the feverish run-up to the U.S. general elections, political parties are expected to spend a staggering $3bn on media campaigns, signaling not only the high stakes of political power but also the evolving battleground of advertising strategies.

At the heart of this evolution is the convergence of politics and commercial marketing, a topic explored in-depth during a recent episode of The Drum’s podcast series, ‘Politics for Drummies,’ recorded live in New York as part of The Drum Live event in New York on Wednesday.

<!– inArticleBlock Read full story ›

Source: The Drum