By Gordon Young

In the age of social media, quality creativity isn’t just an asset; it’s the currency of success, according to VaynerMedia’s CEO. Let’s recount his talk at The Drum Live (and the case for a content revolution).

Amid the backdrop of The Drum Live in New York, Gary Vaynerchuk – chairman of VaynerX, CEO of VaynerMedia and CEO of VeeFriends – delivered a message that resonated deeply with the audience: an urgent call for creativity in an era dominated by social media.

He deftly pointed out that in today’s market, attention is everything and creativity is the key to capturing it.

“If you don’t Read full story ›

Source: The Drum