By Ryan Lewis

What exactly does a media buyer do? Ryan Lewis of RocketMill explains the benefits of enlisting their services – and the dichotomy between cost and value.

In the ever-evolving marketing landscape, the role of media agencies has become increasingly pivotal. These agencies serve as conduits between brands and their target audiences, navigating the complex terrains of advertising platforms, media owners, consumer behavior, and industry trends. However, still in discussions about media agency partnerships, a crucial question often arises: the disparity between cost and value.

Cost is a tangible metric, representing the monetary investment required to engage the services of a media Read full story ›

Source: The Drum