By Webb Wright

The event’s opening panel yesterday morning highlighted the central role that AI-generated content is increasingly playing within the marketing sector.

There are few subjects that are more salient in the minds of marketers today than generative AI. It was fitting, therefore, for The Drum Live US to kick off yesterday morning with a panel discussion about the technology and its growing impact throughout the ad industry.

The three panelists – Bacardi’s Laila Mignoni, Uber Advertising’s Mrinalini Nair and Runway’s Emily Golden – brought a wide and illuminating range of perspectives to answer the central questions discussed throughout the conversation: How is generative Read full story ›

Source: The Drum