Extra! Extra! Read all about it… Advertisers should be investing in valuable news publishing inventory – but outdated brand safety concerns and vanity metrics are holding them back, says leaders from Outbrain, Heineken, The Telegraph and The7stars.
Advertisers need to “stop chasing vanity metrics like clicks and impressions. They’re missing the bigger picture of real consumer attention and engagement.” That’s the verdict of Alex Cheeseman, head of enterprise brands for Northern Europe, Outbrain.
He was speaking alongside Dan Glynn, programmatic lead, Heineken, Anthony Crocker, director of commercial success, The Telegraph, and Michelle Sarpong, commercial lead, The7stars, in The Read full story ›
Source: The Drum
Industry News
