By Ishbel Macleod

By being timely, not being self-promotional, and setting a routine, Pope Francis has beaten Justin Bieber on Twitter, SocialBro has said.

Pope Francis has only sent around 300 tweets since being elected in March 2013, compared to the 26,000 sent by Bieber, the Twitter management system pointed out, adding that the Pope can teach businesses more than Justin Bieber about getting the most out of Twitter.

According to SocialBro’s CEO, Javier Burón “the secret of Pope Francis’s success lies in offering insight and words to live by”, while the majority of those from Bieber are ‘self-promotional’.

Buron added: “Conservatives in the church Read full story ›

Source: The Drum