By The Drum

The Drum’s US editorial team is reporting live from Advertising Week New York 2024 this week, bringing you the top insights from the conversations happening on the ground. Here are the juicy bits and bobs we’re hearing from the industry’s top players.

Anonymous agency leader: “If everyone’s doing ‘best practices,’ then they aren’t really the best, are they?“

Eric Seufert, independent consultant and analyst, Mobile Dev Memo: “There is just no future for fingerprinting. It shocks me that advertisers still continue to invest in those tools… [And as for cookies], Google’s announcement about not actively deprecating cookies was misinterpreted – I think Read full story ›

Source: The Drum