By Jenni Baker

Canon Europe, Nutshell Creative and Join The Dots explore how print has evolved into the measurable performance channel no one saw coming, at The Drum Live.

In a world where emails vanish in seconds, what’s keeping a piece of print in someone’s home for 17 days? That was a question for attendees at The Drum Live, as we challenged marketers to rethink what they know about customer engagement in a digital world.

One of the hottest topics in marketing right now is ‘phygital’ experiences – the fusion of digital and physical channels. It’s the industry’s answer to overcoming Read full story ›

Source: The Drum