By Audrey Kemp
New work from Gale humorously transforms everyday kid struggles into superhero moments, through the real-life power of milk.
The Milk Processor Education Program (MilkPep), funded by US milk companies, has just rolled out its latest playful campaign, ‘How it Started,’ drawing inspiration from the viral TikTok trend “How it started vs. how it’s going.”
Created by Stagwell-owned agency Gale, the campaign aims to promote the health benefits of milk in a lighthearted and relatable way, especially for modern moms and their children. It comprises three humorous ads — ‘Sleep,’ ‘Strength’ and ‘Height.’
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Source: The Drum
Industry News
