By Niall Dowling

Empathy can be low in the modern age. Niall Dowling of Atomic says understanding who you’re selling to is key – and has nuanced research to help.

We’re drowning in stimulus. You only need to open your LinkedIn feed to experience the overwhelm. In just a few seconds, you’re bombarded with a hundred different ideas, opinions, and things you must know and should learn. It’s all too much. The natural response is to glance over it or to tune it all out. We’ve been heralded as the most distracted generation ever – and for good reason.

But at the same time, as Read full story ›

Source: The Drum