By Gordon Young

At WPP Stream, Advertising Week and ANA, The Drum’s editor-in-chief has been trying to get to the bottom of why the CMO is often the least respected member of the C-suite.

At WPP Stream recently, I found myself in a lively discussion with a group that included Center Parcs CMO Andres Neira de Black, Chris Watts from Ogilvy, Romain Mallard from Coca-Cola, Niko Bartzoulanos from Electrolux, Heba Fantani from the government of Ras Al Khaimah and Chris Moody from Landor. It didn’t take long for the room to agree: marketing has a serious image problem – and it’s time we fixed Read full story ›

Source: The Drum