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Ad of the Day: Asos celebrates places, moments and objects behind latest fashion trends

on Oct 24, 2024 | 0 comments

By Amy Houston

It’s the first work from The Or for the fashion brand and features a soundtrack from The Streets.

Asos has unveiled a new creative platform in ‘Inspired By,’ that follows an ‘Asos eye’ as it hunts for inspiration in various unexpected locations such as a yearbook found at a car boot sale, a funfair carousel, a dinner party chandelier and a set of overalls in an abandoned warehouse.

In the spot, there are four clear trends that feature in the brand’s new collection: Night Shift, Stable Girl, Power Trip and On Campus.

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Source: The Drum