Coca-Cola has celebrated 20 years of the phrase “Rainbow Nation” with real rainbows over buildings, and billboards using recycled water.
The rainbows were created in Johannesburg’s Central Business District by advertising and marketing communication agency FCB Johannesburg.
“We are very excited to have discovered a way to create actual rainbows by capturing the sun at specific angles through a mist of recycled water,” said Sharon Keith, marketing director for Coca-Cola South Africa.
“In the lead up to Freedom Day, we wanted to go further than reminding South Africans of our heritage. We wanted to create a symbol of our diversity and celebrate Read full story ›
Source: The Drum
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