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Fast-paced and thrilling Canal+ ad has an unexpected twist

on Oct 25, 2024 | 0 comments

By Amy Houston

The spot is the work of ad agency BETC and continues its rich tradition of gripping storytelling, following campaigns such as The Bear, The Closet and Super.

Canal+ has unveiled a cinematic campaign that hopes to have viewers on the edge of their seats. In ‘No Bad Choices,’ viewers follow the male protagonist as he fights against the clock to prevent a bomb going off on a train.

It’s a classic tale of the red-wire-or-blue-wire dilemma, but with a fun twist at the end, to emphasize that there are no bad choices with the European broadcaster.

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Source: The Drum