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Live-in novels, brain waves, and a branded Berlin Wall: Marketers’ dream ad formats

on Nov 5, 2024 | 0 comments

By Sam Anderson

Even the most freewheeling advertising creative is limited by the constraints of budget, client, and physics. But what do they come up with in their wildest dreams?

It’s Christmas ad season, which means every brand and their dog is releasing a big-budget TV spot.

But the trend towards bigger formats isn’t seasonally isolated. Recently, The Drum reported from the frontier of here

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Source: The Drum