By Noel Young

Weight Watchers and its lead creative agency – McCann, New York – are parting way after a seven-year relationship.

The diet giant “appears poised to move the account to Wieden & Kennedy,” said AdAge, citing people familiar with the matter.

McCanntold employees about the loss yesterday morning in an internal memo.

Late last year Lesya Lysyj,former chief marketing officer at Heineken USA, took over as president of Weight Watchers North America.

Lysyj is familiar with Wieden from her time at Heineken, when she named the agency the lead shop for brand Heineken in 2011.

“There have been significant recent Read full story ›

Source: The Drum