Andrew Tindall reflects on the best-performing Christmas ads so far according to System1’s research. Some brands have yet to launch, they’ll ho ho ho-pe they’re not too late.
Mariah Carrey and I have reluctantly defrosted early this year. That is because the world’s biggest excitedly pulled their Christmas crackers almost two months before the big day.
This is a very good thing for marketing effectiveness.
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Source: The Drum