By Beth Blance
The memeification of Kamala Harris looked like it might change the face of political campaigning forever. And then it failed. What went wrong? Beth Blance brings the answers.
The KHive. Brat Kamala. A Kamala-nomenon. For many, Harris’ ill-fated campaign was defined by its memes and viral moments.
Many saw KamalaHQ’s reactive approach, a social presence intentionally distinct from Kamala Harris, as political genius. Using a rapid approvals system (half an hour turnaround, I can only dream) and a team of here
Source: The Drum
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