Is your B2B messaging falling on deaf ears? Richard Holmes at Ledger Bennett explains why taking a tone-deaf, transactional approach to marketing risks losing the very thinking you seek: buyer attention.
Have you ever met that person at a party? They seem harmless enough. That confident, chatty stranger who laughs a bit louder than everyone else. And at some point in the evening, you find yourself standing next to them in the kitchen. Being polite, you casually ask: “So, what do you do for a living?”
The next hour passes in a kind of drunken fog. Barely pausing for breath, they Read full story ›
Source: The Drum
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