By The Drum

Winning The Drum Awards for Experiential Healthcare and Pharma Gold is AREA 23, an IPG Health Company and Siemens Healthineers with ‘Magnetic Stories.’ Here is the award-winning case study.

Magnetic Stories is a unique audiobook collection that transforms a scary MRI into a wondrous experience for younger patients.

Cancer is the leading cause of deaths for children and teenagers in Portugal, with more than 400 new cases every year (in a country with 11 million people). The survival rate in the country is around 85%, but the consequences of treatment are responsible for a lower quality of life for two-thirds of survivors.

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Source: The Drum