By Jenny Bust

Celebrity endorsements are nothing new, nor are famous faces backing good causes. But, says Jenny Bust of Revolt, there’s a right way for brands to ensure these partnerships are successful.

A few weeks ago, Pharrell Williams’ Humanrace skincare brand announced it was teaming up with Evian as part of the singer’s focus on well-being and “what keeps us connected, mindful, and moving.” Around the same time, Massive Attack returned to their hometown of Bristol for their Act 1.5 show – a reference to the 2015 UN climate treaty, which saw 195 countries agree to limit global warming to 1.5C above pre-industrial Read full story ›

Source: The Drum