By The Drum

Winning Gold at The Drum Awards for Agency Business in the Response To Change or Business Transformation category is Hopeful Monsters. Here’s how, in its own words, it put culture at the very center of its business.

“Starting an agency is hard. Changing one from a broken traditional PR-led model is harder still, because there is something to lose.” – so said Carl Ratcliff, an ex-network agency chief executive.

In 2022 and 2023, the Australian advertising industry was changing rapidly. Creative agencies were building out credible earned offerings. Networks were collaborating more effectively. Budgets were pouring into performance media and away from Read full story ›

Source: The Drum