By Gordon Young

In an industry where the traditional lines between advertising and content creation are increasingly blurred, David Abraham’s Wonderhood Studios offers a compelling blueprint for the future.

As the former chief executive of Channel 4, David Abraham is steering Wonderhood into uncharted territory by combining the roles of an advertising agency and a television production company. This hybrid model doesn’t just deliver campaigns; it creates intellectual property (IP) that can be shared with brands – a concept that could redefine agency-client relationships.

“The industry still suffers from siloed thinking,” Abraham notes during our conversation. “We’re the only company in the UK that’s both Read full story ›

Source: The Drum