By Audrey Kemp

As Vegas buzzes with excitement ahead of the Grand Prix, the insurance brand takes over The Sphere, showcasing its iconic spokescharacters and debuting a cutting-edge safety feature.

As part of the lead-up to Las Vegas Grand Prix this month, Progressive Insurance has brought to life Flo, Jamie and the brand’s ‘Superstore’ crew to life on the world’s largest LED screen: The Sphere.

The campaign animates the characters racing around the 580,000-square-foot screen. The vibrant display, visible from miles away, highlights the brand’s ongoing commitment to blending entertainment and innovation in its marketing.

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Source: The Drum