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How Shelter balanced sensitivity with creativity in low-budget ad with high-stakes

on Nov 20, 2024 | 0 comments

By Amy Houston

In a season of dazzling holiday ads, the homelessness charity stands out with a poignant, real-life story. With over 150,000 children in temporary accommodation in England, Don’t Panic explains why the campaign is crucial.

Amid the flood of Christmas ads vying for attention, each one aiming to sell you something, one spot stood out this year for its deeply compelling and heart-wrenching message.

Addressing a crisis affecting countless people across the UK and beyond, Shelter, the housing and homelessness charity, used its annual festive donation drive to highlight the stark realities of temporary accommodation. The campaign, created in collaboration with ad agency Read full story ›

Source: The Drum