Reflex Nutrition is set to use social to drive a sampling campaign for a new ‘hardcore’ version of itsworkout supplements.
The campaign will invite users to post their expectation on Twitter, Instagram or Vine with #IEXPECT. An automated response post engagement will lead users to a microsite where they will be able claim two free samples of the products.
Robert Goodwin, marketing manager at Reflex Nutrition, said:“We’re as fed up as consumers with brands making exciting but often exaggerated claims in terms of supplement potency and efficacy. For us, it’s not about driving initial purchase but rather long term brand advocacy. This Read full story ›
Source: The Drum
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