By Audrey Kemp

The collab between the Super Bowl champion and creative label KidSuper marks a fresh chapter for Captain Morgan, known more for cocktails than crewnecks – until now.

As the countdown to Super Bowl LIX on February 9 begins, Captain Morgan is making a bold play with its first-ever merchandise drop.

Diageo’s beloved rum brand has teamed up with former New York Giants star Victor Cruz and NYC-based creative label KidSuper for a collaboration that blends fashion, football and fun. The merch release is part of Captain Morgan’s ongoing ‘Follow the Captain’ program, a scavenger hunt that combines real-world events with social media Read full story ›

Source: The Drum