By Audrey Kemp

A star-studded campaign starring Simone Biles, Dak Prescott and other famous athletes transforms retail stores into winter wonderlands.

Sports retail giant Dick’s Sporting Goods is raising the bar this holiday season with a Texas-sized campaign featuring Olympic gymnast Simone Biles, Dallas Cowboys quarterback Dak Prescott, NBA star Chris Paul, and Texas Longhorns quarterback Quinn Ewers.

Adding a touch of Hollywood glamor, Matthew McConaughey makes a surprise cameo, ensuring the initiative is as big and bold as the Lone Star State itself.

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Source: The Drum