By Audrey Kemp

The British automaker unveiled two electric vehicles Monday night in a flashy installation in Miami. The launch was accompanied by a keynote from the company’s chief creative officer Gerry McGovern, who reaffirmed Jaguar’s unwavering commitment to ‘exuberant modernism,’ despite public backlash over the brand’s new direction.

Jaguar doesn’t mind the haters.

The brand’s Monday night Miami Art Week installation wasn’t just another product showcase, but a bold and unapologetic statement of purpose.

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Source: The Drum