Nike has moved to deny reports that it is set to scrap production of its Nike Fuelband productfollowing claims that surfaced last week.
The company has claimed that, while it has made redundancies within its digital sports division, the production of its Fuelband would continue.
A report by Re/code claims that Nike emailed it to deny the initial story that stemmed from CNET, with a statement that read: “The Nike+ FuelBand SE remains an important part of our business. We will continue to improve the Nike+ FuelBand App, launch new METALUXE colors, and we will sell and support the Read full story ›
Source: The Drum
Industry News