As we enter into 2025, we should strive to avoid the mistakes of ’24, one of which may well be marketing’s over-reliance on fleeting social trends. VCCP’s Nick Lewis explains.

Stop. Breathe. Look around. Everyone is moving too fast. We’re on a treadmill to nowhere – chasing trends, churning out content, sprinting to keep up with a culture that never pauses. The result? Exhaustion. Burnout. Work no one remembers. It’s time to slow the f**k down.

Fast culture has us hooked – doomscrolling, chasing virality and measuring success in fleeting engagements. But here’s the truth: speed kills. It kills loyalty, creativity, and Read full story ›

Source: The Drum