By Gordon Young

The Drum’s founder ponders whether the porter’s present popularity comes at a price. Do viral TikTok challenges and beer shortages risk making the brand feel like a fleeting trend rather than a permanent icon?

James Joyce once called Guinness “the wine of Ireland.” Now, as TikTokers tilt their pints and Gen Z ‘split the G,’ it’s beginning to look less like the quiet classic of pub culture and more like the Coca-Cola of beer – viral, ubiquitous and dangerously close to gimmick territory. While Diageo must be celebrating this Christmas as pints pour faster than pubs can replenish kegs, there’s a Read full story ›

Source: The Drum