Titi Odeyinka reflects on why so many top ‘global’ brands tend to miss out on Africa, explaining how her agency Check helped Adidas in Nigeria.

In the US, you can easily watch Ted Lasso on your Apple TV app, Across Sub-Saharan Africa, the journey to AFC Richmond is far more long-winded. Accessing a global hit show like Ted Lasso is not as simple as subscribing and pressing play. A Virtual Private Network (VPN) might help them bypass geographic restrictions, but VPN services add costs and complexity. Alternatively, audiences could enter the murky waters of piracy—logging into dangerous websites that jeopardize Read full story ›

Source: The Drum