By Audrey Kemp

Leaders from Leo Burnett, Wieden+Kennedy, Havas and more reveal the 2024 ads they wish they’d made – campaigns that captivated, sparked envy and exemplified the power of brilliant creativity.

What makes an ad truly unforgettable? For some of the industry’s top creatives, it’s the work that sparks envy – the creative they wish they’d dreamed up themselves.

As the year winds down, The Drum asked agency leaders to name their favorite ads of 2024 (excluding their own). Their picks span from Marmite’s cheeky smuggling campaign to Nike’s bold ode to ambition, showcasing the best of creativity and craft this year.

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Source: The Drum