By Sam Anderson

It wasn’t, as some have suggested, a government initiative but “the biggest art show in Iceland,” says the media owner behind the stunt. And it’s not bad for business either.

Known as “Auglýsingahlé,” the Icelandic for “advertising break,” the first three days of the new year see the vast majority of Iceland’s digital advertising screens show no ads. This year, they showed a range of pictures of French actor Isabelle Huppert’s face instead, alongside other images of seemingly random factoids and writing fragments.

The stunt went viral last week, with social media accounts speculating that the initiative is designed “ here

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Source: The Drum