To get the edge in different territories, local expertise is a must, says Eirini Theodoridou of Connective3. Misstep, and you risk sounding tone-death.

In today’s interconnected world, brands must speak to global audiences while respecting the nuances of local cultures. However, achieving this balance is no easy feat, especially when geopolitical developments, cultural sensitivities, and regional differences shape how messages are received. As PR experts, we should navigate the ever-shifting global news agenda in 2025 by thinking locally while acting globally.

Regional media landscapes

Every country has its own distinct media ecosystem, and what works in one territory might fail in Read full story ›

Source: The Drum