By Audrey Kemp

The iconic “Can you hear me now?” guy returns after a decade-long hiatus –this time, reaching beyond Earth’s limits. Meanwhile, Verizon sidesteps the Super Bowl ad blitz, opting instead for the cultural stage of the Grammys to spotlight its satellite-powered future.

From 2002 to 2011, Paul Marcarelli, the original Verizon Test Man, roamed the country asking a simple question: “Can you hear me now?”

Now, after more than a decade away, the advertising icon is back – and the dead zones he once battled have been pushed to the farthest reaches of space. To prove it, Verizon enlisted one of the few Read full story ›

Source: The Drum