By Amy Houston
The work from ad agency VML will run in Ireland and give drinkers the opportunity to swap old glasswear for new.
With only three days to go until football’s transfer deadline day, Guinness, which now sponsors the Premier League, is giving fans in Ireland the chance to ‘Transfer That Pint’ and make their own game-changing switch before the window closes.
The stout brand is calling on drinkers to upgrade their at-home matchday ritual by swapping their out-of-shape glassware to be in with a chance of winning a limited-edition Guinness x Waterford crystal pint glass.
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Source: The Drum
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