Breast cancer awareness charity CoppaFeel has appointed Karmarama to handle its creative, beginning with a multi-channel campaign to encourage women between the ages of 18 and 35 to check themselves regularly.
Appointed as lead creative agency without a pitch, Karmarama’s group executive creative director, Caitlin Ryan, said: “It is an enormous privilege to work with the inspirational Kris (Kristin Hallenga, co-founder of CoppaFeel) and her organisation that is brave and authentic in everything they do. And this year we’re going to continue challenging convention in their ongoing mission of getting women to ‘coppa feel’ and detect early signs of cancer.”
Source: The Drum
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