By Gillian West

Apple beautifully juxtaposes nature and tech in this slick 90-second film which focuses on everything Apple is doing to make things ‘Better’ – from reducing its carbon footprint and cutting back on packaging to recycling and using solar power.

Once again CEO Tim Cook follows in Steve Jobs’ footsteps narrating the campaign, though the Jobs-voiced 1997 ad ‘Think Different’ never made it to air.

In the ad Cook explains: “To us, better is a force of nature. Now, more than ever we will work to leave the world better than we found it.”

The creative follows Apple’s purchase of a Read full story ›

Source: The Drum