By Kathy Heslop

As eCommerce has grown-up over the past few years, so too has the standard online shopper. No longer the impressionable youth in awe of the wonders of the internet, your modern day customer has blossomed into a perceptive, discerning, and tech-savvy teen who’s all too ready to roll their eyes at any aspect of the user experience deemed as ‘meh’.

While it’s true that trust in eCommerce has grown over this time, so too have competition and customer expectations, making abandonment a constant obstacle to be navigated by all in the space. So it’s unsurprising to see average abandonment rates actually Read full story ›

Source: The Drum