From not using keywords such as ‘holiday’ and misspelling words (‘airwaves’ instead of ‘airways’), top UK travel brands could do a lot more to assist with their app store optimisation, research from Yodel Mobile has found.
Yodel Mobile analysed the top 11 travel brands, to look at how they used keywords in three different ways: capacity (how many of the permitted total keywords were used); relevancy (how successful were each of the brands at connecting the app with relevant, travel-related keywords); and typos (how many keywords were misspelt).
It was found that seven of the 11 travel brands analysed used between zero Read full story ›
Source: The Drum
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