By Gillian West

A hard-hitting message for those who are not first aid trained takes centre stage in a new campaign for St John Ambulance Western Australia.

Created by Perth-based The Brand Agency, the 60, 30 and 15-second creatives show a mother rushing to the aid of her drowning son only to find she’s prevented from rescuing him by an invisible barrier.

“That’s exactly what it’s like if you haven’t had first aid training, there’s a barrier preventing you from helping the other person. No matter whether it is a loved one or complete stranger, you feel instantly powerless to lend assistance,” explained St Read full story ›

Source: The Drum