Thirty-six per cent of the top 100 brand sites in the UK have not been optimised for mobile, according to the European Mobile Optimisation study released today by the Internet Advertising Bureau (IAB).
This figure is down six per cent year-on-year, with IAB’s head of mobile, Alex Kozloff, explaining that it has “given excellent insight into how mobile is faring” and that sectors including automotive and retail are particularly excelling in the mobile space.
In the UK automotive sector, 100 per cent of sites are now optimised for mobile compared to the rest of Europe, where the average for mobile Read full story ›
Source: The Drum
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