MoneySuperMarket has reported an eight per cent increase in group revenue ahead of Q1 of 2013, although visitor volume to the website fell by ten per cent.
The company reported that offline marketing costs were in the region of 20 per cent ahead of the same period last year supporting new MoneySuperMarket and TravelSuperMarket advertising campaigns.
The insurance sector of the group continued to be impacted by lower natural search positions in certain Google search terms reducing visitor volumes and revenues, while travel revenues were 41 per cent ahead of the first quarter of 2013 on visitor volumes that increased by 19 Read full story ›
Source: The Drum
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