By Gillian West

The third party cookie was once the undisputed king of display advertising but as consumers become increasingly mobile and savvy brands are trying to target consumer across multiple channels, the cookie has been unable to keep up with the pace of change.

In the latest issue of The Drum we explore how the cookie has begun to crumble and the contributing factors to its demise.

Here a selection of data experts share their thoughts on what a viable alternative to third party cookies would need to have to satisfy both consumer and marketer needs.

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Source: The Drum