By Gillian West

Unilever has engaged JDO Brand Design & Innovation to create the pack design for its ‘Dove Advanced Hair Series’, a premium tier of products sitting above the core Dove hair care range.

JDO was tasked with creating a premium set of designs, establishing a platform leveraging the Dove brand and showcasing its expertise in hair care.

The resulting packs feature soft pastel hues to introduce the different needs states. Shampoo products boast a semi-transparent gradient which here’s the product format; conditioners remain pure and white with a gold foil icon introduced. Each cap is tinted with the respective complimentary colour Read full story ›

Source: The Drum